Project M is the leader in social innovation designed to drive change. Talented young graphic designers participating in Project M engage and collaborate with communities, challenge ideas and create enlightening change. The cornerstone is M’s “thinking wrong” process. Pie Lab, 100 Hammers and Muck Lab and examples of such recent projects from Belfast, Maine and Greensboro, Alabama.

Project M inspired Good Profit through the lively exchange of ideas and possibility during blitzes and two- and four-week sessions combines the ease and agility with which young designers bring ideas to life and create impact in very brief periods of time.

/100 Hammers
Good Profit’s served in the early stages of this project which occurred in the early weeks of the Deep Water Horizon oil spill.

This Project M session reminded Good Profit of the power of early engagement to inspire and generate a flow of ideas, even when the end result is not clear— perhaps even better when the end result is not clear.

Muck Lab
We provided technical support at this Project M session in Belfast, Maine, for students from the Maryland Institute College of Art (MICA). We learned about the power of local stories to drive ideas and change, while serving as a foundation for conversations and engagement with all community members. In this case, the local lore of a pond-dwelling monster drove the creation of a pop-up museum dedicated to this legend.

Pie Lab
We provided technical support at this Project M session in Belfast, Maine, where Pie Lab was developed and then when PieLab was established on Main Street in Greensboro, Alabama where it thrives today. By building an impactful concept in one location and then planting it in another region far away, we learned about scale, community needs and the complexities of change.

Pie Lab has received numerous recognitions including a 2010 James Beard Foundation design award nomination for best restaurant design and graphics, and a New York Times Magazine cover article (October 2010).